![]() ![]() It provides business services and user management and other service functions for enterprises and organizations, such as brand customer service, bank card services, telephone customer service, airline and railroad traffic information inquiries. Forming an efficient and unique interactive marketing method, Wechat official accounts are divided into the following two account type. WeChat Official Account is an official account registered on WeChat for businesses to publish articles, images, voice and video on the WeChat platform for the purpose of communicating and interacting with target groups in a comprehensive manner. One of the most interesting features is WeChat Official Account, as it directly facilitates the marketing of many brands in the WeChat ecosystem, and can directly reach end-users and potential consumers to maximize marketing efficiency. Merchants can set up their own stores in WeChat to sell their goods, which is a very convenient function for merchants. Wechat Channel is a short video platform launched by WeChat, which allows users to browse videos and watch live streaming. ![]() Users can use it directly within the WeChat App, simply by scanning the code or searching, without having to jump to the web and leave WeChat or download other apps, to find the information they want, read articles, watch short videos, play games, self-service or even make online purchases. Mini– program is a tool to help users solve problems efficiently. WeChat users can subscribe and then read articles and search for the information they need. Users can pay phone bills, utility bills, internet bills, buy insurance, donate money, order take-out, buy movie tickets, rent apartments and submit administrative information directly within WeChat. In China, both high-end shopping malls in big cities and vegetable vendors in rural towns support WeChat QR code payment. Friends can like and comment on them, a combination of Facebook and Ins. Not only can users send SMS messages, voice message and video chat with friends, but you can also start group chats or random chats with strangers. WeChat : an all-in-one tool with powerful features
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